IN THE BAG

IN THE BAG is a company with a goal to reduce plastic waste and help clean up the environment. IN THE BAG encourages people to shop with reusable canvas bags instead of going through an endless amount of plastic bags. The average person uses 22,000 plastic bags in their lifetime and only 2 percent of plastic bags end up being recycled. I designed their website to bring awareness to the Life of a Bag. The website allows people to donate or get involved by signing up for a cleanup project in their area. They can also shop through predesigned IN THE BAG canvas bags or design their own custom bags. The Website is supported by the IN THE BAG app that allows users to scan their receipt and track how many plastic bags they would have used in their shopping trips compared to the one or two canvas bags they used. The app tracks the number of plastic bags and converts them into points for users to use towards buying a IN THE BAG canvas bag or other rewards. You can also purchase a canvas bag, donate, or volunteer for a clean up event through the app as well. I also designed short popup ads to capture the publics attention in order to draw people in to look at our website and to bring awareness for people to #shopREUSABLE.